Behavioral targeting, geo-targeting and social media marketing are the current hot terms, but there’s a thin line between something being targeted marketing and it being spam. Unfortunately, that line isn’t always obvious as it’s frequently determined by how the person you’re targeting perceives it. After a Foursquare check in, I received the following response: On [...]
If you have no idea who Dry Erase Board Girl is, click here first. You can find her follow up to it here. 1. It doesn’t have to be fancy 33 photos that appear to be taken in someone’s living room were engaging and got the point across. Not only did it get the point [...]
Image via Wikipedia Have you ever given much thought to customer feedback? It certainly incites a wide variety of feelings in most people, both good and bad. Customer service is certainly a frequent topic of discussion. But do you really listen to your customers? Or does customer feedback simply go into the circular file, written [...]
Image by ExecGifts via Flickr Recently I went to a tweetup and caught up with some friends as well as met a lot of new people. As is often the case at tweetups, you have two distinct groups. I think of one as the friendlies, and the other as the card exchangers. Both are about [...]
Twitter is often cited as a great new marketing tool that truly brings one-to-one marketing to the forefront. But truly, what good is this tool if you don’t really use it? A few months ago I was looking into getting a new cellular phone, and as there were so many fantastic new options, I really [...]
With the growth of social media, many companies want to get involved, but don’t really want to divert resources to these untested areas. Often, companies set them up and forget about it, or they try to keep it active by passively automating it. After all, why should you pay for someone to manage your social [...]
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