Browsing all posts in Branding.
What “Dry Erase Board Girl” Can Teach You About Marketing
If you have no idea who Dry Erase Board Girl is, click here first. You can find her follow up to it here. 1. It doesn’t have to be fancy 33 photos that appear to be taken in someone’s living room were engaging and got the point across. Not only did it get the point [...]
Anti-Networking
Image by ExecGifts via Flickr Recently I went to a tweetup and caught up with some friends as well as met a lot of new people. As is often the case at tweetups, you have two distinct groups. I think of one as the friendlies, and the other as the card exchangers. Both are about [...]
5 Reasons Zappos is Killing Customer Service
Image by George Eastman House via Flickr It’s hard to not have a conversation about customer service and not mention Zappos, but I have to say, they’re wrecking customer service. 1. They make you expect a real person when you call instead of numerous levels of automation hell. 2. Not only do you expect a [...]
Think You Can Automate Your Marketing?
With the growth of social media, many companies want to get involved, but don’t really want to divert resources to these untested areas. Often, companies set them up and forget about it, or they try to keep it active by passively automating it. After all, why should you pay for someone to manage your social [...]
What’s in a name?
What’s in a name? That which we call a rose by any other name would smell as sweet. ~William Shakespeare, Romeo and Juliet Words have meaning and names have power. ~Author Unknown It’s old news by this point, but if you haven’t heard, Radio Shack is changing their name to The Shack. My first thought [...]
