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	<title>Marketing Mayhem &#187; Branding</title>
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		<title>What “Dry Erase Board Girl” Can Teach You About Marketing</title>
		<link>http://www.melissadafni.com/2010/08/what-%e2%80%9cdry-erase-board-girl%e2%80%9d-can-teach-you-about-marketing/</link>
		<comments>http://www.melissadafni.com/2010/08/what-%e2%80%9cdry-erase-board-girl%e2%80%9d-can-teach-you-about-marketing/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 21:09:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pieces I love]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Dry Erase Board Girl]]></category>
		<category><![CDATA[Dry Erase Girl]]></category>
		<category><![CDATA[Elyse Porterfield]]></category>
		<category><![CDATA[Hoaxes]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MEME]]></category>
		<category><![CDATA[TheChive.com]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.melissadafni.com/?p=322</guid>
		<description><![CDATA[If you have no idea who Dry Erase Board Girl is, click here first.  You can find her follow up to it here. 1. It doesn’t have to be fancy 33 photos that appear to be taken in someone’s living room were engaging and got the point across. Not only did it get the point [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Anti-Networking</title>
		<link>http://www.melissadafni.com/2010/06/anti-networking/</link>
		<comments>http://www.melissadafni.com/2010/06/anti-networking/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 16:03:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding you]]></category>
		<category><![CDATA[business opportunties]]></category>
		<category><![CDATA[doing buisness]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[socializing]]></category>
		<category><![CDATA[twettup]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.melissadafni.com/?p=197</guid>
		<description><![CDATA[Image by ExecGifts via Flickr Recently I went to a tweetup and caught up with some friends as well as met a lot of new people. As is often the case at tweetups, you have two distinct groups. I think of one as the friendlies, and the other as the card exchangers. Both are about [...]]]></description>
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		<title>5 Reasons Zappos is Killing Customer Service</title>
		<link>http://www.melissadafni.com/2010/04/5-reasons-zappos-is-killing-customer-service/</link>
		<comments>http://www.melissadafni.com/2010/04/5-reasons-zappos-is-killing-customer-service/#comments</comments>
		<pubDate>Sat, 03 Apr 2010 22:40:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[Customer Management]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Customer Support]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://www.melissadafni.com/?p=168</guid>
		<description><![CDATA[Image by George Eastman House via Flickr It&#8217;s hard to not have a conversation about customer service and not mention Zappos, but I have to say, they&#8217;re wrecking customer service. 1. They make you expect a real person when you call instead of numerous levels of automation hell. 2. Not only do you expect a [...]]]></description>
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		<title>Think You Can Automate Your Marketing?</title>
		<link>http://www.melissadafni.com/2010/03/think-you-can-automate-your-marketing/</link>
		<comments>http://www.melissadafni.com/2010/03/think-you-can-automate-your-marketing/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 22:11:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Examples]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[Pieces I dislike]]></category>
		<category><![CDATA[risky marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.melissadafni.com/?p=160</guid>
		<description><![CDATA[With the growth of social media, many companies want to get involved, but don&#8217;t really want to divert resources to these untested areas.  Often, companies set them up and forget about it, or they try to keep it active by passively automating it.  After all, why should you pay for someone to manage your social [...]]]></description>
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		<title>What&#8217;s in a name?</title>
		<link>http://www.melissadafni.com/2009/08/whats-in-a-name/</link>
		<comments>http://www.melissadafni.com/2009/08/whats-in-a-name/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 04:06:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[radio shack]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://www.melissadafni.com/?p=6</guid>
		<description><![CDATA[What&#8217;s in a name?  That which we call a rose by any other name would smell as sweet. ~William Shakespeare, Romeo and Juliet Words have meaning and names have power.  ~Author Unknown It&#8217;s old news by this point, but if you haven&#8217;t heard, Radio Shack is changing their name to The Shack. My first thought [...]]]></description>
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