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	<title>Marketing Mayhem &#187; Direct Marketing</title>
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		<title>What Opportunities are You Overlooking?</title>
		<link>http://www.melissadafni.com/2010/04/what-opportunities-are-you-overlooking/</link>
		<comments>http://www.melissadafni.com/2010/04/what-opportunities-are-you-overlooking/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 18:27:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Examples]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[IPhone]]></category>
		<category><![CDATA[Lacrosse]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing opportunities]]></category>
		<category><![CDATA[Mobile phone]]></category>
		<category><![CDATA[National Lacrosse League]]></category>
		<category><![CDATA[NLL]]></category>
		<category><![CDATA[Sprint Nextel]]></category>
		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[Toronto Rock]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Verizon]]></category>

		<guid isPermaLink="false">http://www.melissadafni.com/?p=173</guid>
		<description><![CDATA[Twitter is often cited as a great new marketing tool that truly brings one-to-one marketing to the forefront. But truly, what good is this tool if you don&#8217;t really use it? A few months ago I was looking into getting a new cellular phone, and as there were so many fantastic new options, I really [...]]]></description>
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		<title>Think You Can Automate Your Marketing?</title>
		<link>http://www.melissadafni.com/2010/03/think-you-can-automate-your-marketing/</link>
		<comments>http://www.melissadafni.com/2010/03/think-you-can-automate-your-marketing/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 22:11:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Examples]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[Pieces I dislike]]></category>
		<category><![CDATA[risky marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.melissadafni.com/?p=160</guid>
		<description><![CDATA[With the growth of social media, many companies want to get involved, but don&#8217;t really want to divert resources to these untested areas.  Often, companies set them up and forget about it, or they try to keep it active by passively automating it.  After all, why should you pay for someone to manage your social [...]]]></description>
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		<title>7 Sins of Email Marketing</title>
		<link>http://www.melissadafni.com/2009/12/7-sins-of-email-marketing/</link>
		<comments>http://www.melissadafni.com/2009/12/7-sins-of-email-marketing/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 00:55:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[getting blacklisted]]></category>
		<category><![CDATA[improving your emails]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing tips]]></category>

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		<description><![CDATA[Email is part of our lives and part of most marketing plans because of how inexpensive it is. Yet, as important as email marketing is, people still just seem to overlook the obvious.  Dive in to my 7 sins of email marketing aka enormous pet peeves. 1. Bad From or Subject Lines Think about how [...]]]></description>
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