Browsing all posts in Marketing Examples.

Is Social Media Hurting Your Marketing Efforts?

Just like a shiny new toy, social media marketing is the hot new thing. But as I wrote about in Is Social Media Right for Your Business?,  it isn’t for everyone and can actually do more harm than good. Last month I received this email: The email is nice and clean and with a direct call [...]

Are They Open to a Sale?

Selling a product is a hard job. It’s certainly not a job I would want. Sometimes though, I think sales people make it even harder for themselves. It’s drilled into their head that they can’t let anything stand in their way of making a sale and their customers feel it. Recently, we had a door to door [...]

Getting Familiar with Mitsubishi

The first step in my search was to start visiting car manufacturer websites.  I decided to focus my attention first on the Mitsubishi Lancer Evolution (EVO) as it’s one of the few cars on my list that is currently available. My initial impression of the Mitsubishi website (once I found the correct URL) is favorable, [...]

What “Dry Erase Board Girl” Can Teach You About Marketing

If you have no idea who Dry Erase Board Girl is, click here first.  You can find her follow up to it here. 1. It doesn’t have to be fancy 33 photos that appear to be taken in someone’s living room were engaging and got the point across. Not only did it get the point [...]

What Opportunities are You Overlooking?

Twitter is often cited as a great new marketing tool that truly brings one-to-one marketing to the forefront. But truly, what good is this tool if you don’t really use it? A few months ago I was looking into getting a new cellular phone, and as there were so many fantastic new options, I really [...]

Think You Can Automate Your Marketing?

With the growth of social media, many companies want to get involved, but don’t really want to divert resources to these untested areas.  Often, companies set them up and forget about it, or they try to keep it active by passively automating it.  After all, why should you pay for someone to manage your social [...]

Learning from your customers

Do you know how your customers use your product?  It seems like a simple answer to a dumb question, but sometimes, those are the ones that you have an iceberg of an answer for.  Companies are often surprised to learn how differently customers use their products from how or what they intended.  Sometimes of course, [...]

Analyzing Yahoo’s Know Your Mojo

To promote their new homepage, Yahoo has released a fun little flash site that analyzes your public tweets and tells you what kind of tweeter you are.  Whether or not it’s accurate it is up to debate, but it is some simple fun. You can check it out here. While this has the potential to [...]