Browsing all posts in Internet Marketing.

Don’t Make Me Like You

Facebook is a large part of many marketing campaigns which truly is no surprise. People who are on Facebook are engaged and like to interact with friends, family and even brands. However, while as a marketer I understand the marketing tactics involved such as using the Like as a gatekeeper, as a user I truly [...]

Is Social Media Hurting Your Marketing Efforts?

Just like a shiny new toy, social media marketing is the hot new thing. But as I wrote about in Is Social Media Right for Your Business?,  it isn’t for everyone and can actually do more harm than good. Last month I received this email: The email is nice and clean and with a direct call [...]

Are They Open to a Sale?

Selling a product is a hard job. It’s certainly not a job I would want. Sometimes though, I think sales people make it even harder for themselves. It’s drilled into their head that they can’t let anything stand in their way of making a sale and their customers feel it. Recently, we had a door to door [...]

5 Ways to Kill a Sales Lead with CRM Software

I know many of my posts lately have been focused on the automotive industry, but personally I feel you can learn a lot from other industries that can be applied to your own.  As my last actual car buying experience (not including curiosity excursions onto car lots and test drives) was 11 years ago I [...]

The Risk Involved with ccTLDs

I’ve mentioned that there is an inherent risk involved with registering a domain using a ccTLD, however, I really haven’t gone into depth on this subject.  (If you need a reminder, I explain what a ccTLD is in Domains 101: The Basics) While the .com TLD is still the most commonly used, many people have [...]

What “Dry Erase Board Girl” Can Teach You About Marketing

If you have no idea who Dry Erase Board Girl is, click here first.  You can find her follow up to it here. 1. It doesn’t have to be fancy 33 photos that appear to be taken in someone’s living room were engaging and got the point across. Not only did it get the point [...]

Anti-Networking

Image by ExecGifts via Flickr Recently I went to a tweetup and caught up with some friends as well as met a lot of new people. As is often the case at tweetups, you have two distinct groups. I think of one as the friendlies, and the other as the card exchangers. Both are about [...]

What Opportunities are You Overlooking?

Twitter is often cited as a great new marketing tool that truly brings one-to-one marketing to the forefront. But truly, what good is this tool if you don’t really use it? A few months ago I was looking into getting a new cellular phone, and as there were so many fantastic new options, I really [...]

Think You Can Automate Your Marketing?

With the growth of social media, many companies want to get involved, but don’t really want to divert resources to these untested areas.  Often, companies set them up and forget about it, or they try to keep it active by passively automating it.  After all, why should you pay for someone to manage your social [...]

Why You Should Understand Domains

Why in the world should I care about understanding domains?  I’m not an IT person, I’m a [fill in blank]. Understanding domains is important for more than your tech team for a number of reasons, not the least of which is so you don’t get taken advantage of. Communication Having even a basic understanding of [...]