Browsing all posts in Internet Marketing.
What “Dry Erase Board Girl” Can Teach You About Marketing
If you have no idea who Dry Erase Board Girl is, click here first. You can find her follow up to it here. 1. It doesn’t have to be fancy 33 photos that appear to be taken in someone’s living room were engaging and got the point across. Not only did it get the point [...]
Anti-Networking
Image by ExecGifts via Flickr Recently I went to a tweetup and caught up with some friends as well as met a lot of new people. As is often the case at tweetups, you have two distinct groups. I think of one as the friendlies, and the other as the card exchangers. Both are about [...]
What Opportunities are You Overlooking?
Twitter is often cited as a great new marketing tool that truly brings one-to-one marketing to the forefront. But truly, what good is this tool if you don’t really use it? A few months ago I was looking into getting a new cellular phone, and as there were so many fantastic new options, I really [...]
Think You Can Automate Your Marketing?
With the growth of social media, many companies want to get involved, but don’t really want to divert resources to these untested areas. Often, companies set them up and forget about it, or they try to keep it active by passively automating it. After all, why should you pay for someone to manage your social [...]
Why You Should Understand Domains
Why in the world should I care about understanding domains? I’m not an IT person, I’m a [fill in blank]. Understanding domains is important for more than your tech team for a number of reasons, not the least of which is so you don’t get taken advantage of. Communication Having even a basic understanding of [...]
Domains 101: Choosing a Registrar
The thought of registering a domain intimidates a lot of people, but it’s easier than you might realize. However, before I get into that, there’s one point I cannot stress enough – Register your domain YOURSELF in YOUR OWN account. DO NOT have your neighbor, ad agency, web designer or anyone else register a domain [...]
7 Sins of Email Marketing
Email is part of our lives and part of most marketing plans because of how inexpensive it is. Yet, as important as email marketing is, people still just seem to overlook the obvious. Dive in to my 7 sins of email marketing aka enormous pet peeves. 1. Bad From or Subject Lines Think about how [...]
Domains 101: The Basics
Premium | Typos | Keyword | TLDs | ccTLDs What is a Domain? A domain is the (hopefully) easy to remember address for your site. Essentially it’s what is found between the www and the “dot” that most people think of as a URL or as a website although not entirely correct. A domain is [...]
Is Social Media Right for Your Business?
Right now, there’s a lot of talk about social media. How great it is and how much it’s changing everything from how we interact to how we do business. It’s true, social media is impacting everything from the way we communicate to the way we do business. But, this doesn’t mean it’s the right strategic [...]
Analyzing Yahoo’s Know Your Mojo
To promote their new homepage, Yahoo has released a fun little flash site that analyzes your public tweets and tells you what kind of tweeter you are. Whether or not it’s accurate it is up to debate, but it is some simple fun. You can check it out here. While this has the potential to [...]
