Browsing all posts in marketing strategy.

Seasonality is an Excuse

I hear a lot of people say their product is seasonal and I see a lot of companies treat their products as such. But in many cases, is your product really seasonal? Or are you simply using that as an excuse? I won’t deny it, some products are definitely seasonal. Most people don’t shop for [...]

What “Dry Erase Board Girl” Can Teach You About Marketing

If you have no idea who Dry Erase Board Girl is, click here first.  You can find her follow up to it here. 1. It doesn’t have to be fancy 33 photos that appear to be taken in someone’s living room were engaging and got the point across. Not only did it get the point [...]

What Opportunities are You Overlooking?

Twitter is often cited as a great new marketing tool that truly brings one-to-one marketing to the forefront. But truly, what good is this tool if you don’t really use it? A few months ago I was looking into getting a new cellular phone, and as there were so many fantastic new options, I really [...]

Think You Can Automate Your Marketing?

With the growth of social media, many companies want to get involved, but don’t really want to divert resources to these untested areas.  Often, companies set them up and forget about it, or they try to keep it active by passively automating it.  After all, why should you pay for someone to manage your social [...]

Why You Should Understand Domains

Why in the world should I care about understanding domains?  I’m not an IT person, I’m a [fill in blank]. Understanding domains is important for more than your tech team for a number of reasons, not the least of which is so you don’t get taken advantage of. Communication Having even a basic understanding of [...]

Learning from your customers

Do you know how your customers use your product?  It seems like a simple answer to a dumb question, but sometimes, those are the ones that you have an iceberg of an answer for.  Companies are often surprised to learn how differently customers use their products from how or what they intended.  Sometimes of course, [...]

Is Social Media Right for Your Business?

Right now, there’s a lot of talk about social media. How great it is and how much it’s changing everything from how we interact to how we do business. It’s true, social media is impacting everything from the way we communicate to the way we do business. But, this doesn’t mean it’s the right strategic [...]