Browsing all posts in marketing strategy.

Think You Can Automate Your Marketing?

With the growth of social media, many companies want to get involved, but don’t really want to divert resources to these untested areas.  Often, companies set them up and forget about it, or they try to keep it active by passively automating it.  After all, why should you pay for someone to manage your social [...]

Why You Should Understand Domains

Why in the world should I care about understanding domains?  I’m not an IT person, I’m a [fill in blank].

Understanding domains is important for more than your tech team for a number of reasons, not the least of which is so you don’t get taken advantage of.
Communication
Having even a basic understanding [...]

Learning from your customers

Do you know how your customers use your product?  It seems like a simple answer to a dumb question, but sometimes, those are the ones that you have an iceberg of an answer for.  Companies are often surprised to learn how differently customers use their products from how or what they intended.  Sometimes of course, [...]

Is Social Media Right for Your Business?

Right now, there’s a lot of talk about social media. How great it is and how much it’s changing everything from how we interact to how we do business. It’s true, social media is impacting everything from the way we communicate to the way we do business. But, this doesn’t mean it’s the [...]