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	<title>Marketing Mayhem &#187; marketing strategy</title>
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	<link>http://www.melissadafni.com</link>
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		<title>What “Dry Erase Board Girl” Can Teach You About Marketing</title>
		<link>http://www.melissadafni.com/2010/08/what-%e2%80%9cdry-erase-board-girl%e2%80%9d-can-teach-you-about-marketing/</link>
		<comments>http://www.melissadafni.com/2010/08/what-%e2%80%9cdry-erase-board-girl%e2%80%9d-can-teach-you-about-marketing/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 21:09:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pieces I love]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Dry Erase Board Girl]]></category>
		<category><![CDATA[Dry Erase Girl]]></category>
		<category><![CDATA[Elyse Porterfield]]></category>
		<category><![CDATA[Hoaxes]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MEME]]></category>
		<category><![CDATA[TheChive.com]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.melissadafni.com/?p=322</guid>
		<description><![CDATA[If you have no idea who Dry Erase Board Girl is, click here first.  You can find her follow up to it here. 1. It doesn’t have to be fancy 33 photos that appear to be taken in someone’s living room were engaging and got the point across. Not only did it get the point [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>What Opportunities are You Overlooking?</title>
		<link>http://www.melissadafni.com/2010/04/what-opportunities-are-you-overlooking/</link>
		<comments>http://www.melissadafni.com/2010/04/what-opportunities-are-you-overlooking/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 18:27:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Examples]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[IPhone]]></category>
		<category><![CDATA[Lacrosse]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing opportunities]]></category>
		<category><![CDATA[Mobile phone]]></category>
		<category><![CDATA[National Lacrosse League]]></category>
		<category><![CDATA[NLL]]></category>
		<category><![CDATA[Sprint Nextel]]></category>
		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[Toronto Rock]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Verizon]]></category>

		<guid isPermaLink="false">http://www.melissadafni.com/?p=173</guid>
		<description><![CDATA[Twitter is often cited as a great new marketing tool that truly brings one-to-one marketing to the forefront. But truly, what good is this tool if you don&#8217;t really use it? A few months ago I was looking into getting a new cellular phone, and as there were so many fantastic new options, I really [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Think You Can Automate Your Marketing?</title>
		<link>http://www.melissadafni.com/2010/03/think-you-can-automate-your-marketing/</link>
		<comments>http://www.melissadafni.com/2010/03/think-you-can-automate-your-marketing/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 22:11:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Examples]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[Pieces I dislike]]></category>
		<category><![CDATA[risky marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.melissadafni.com/?p=160</guid>
		<description><![CDATA[With the growth of social media, many companies want to get involved, but don&#8217;t really want to divert resources to these untested areas.  Often, companies set them up and forget about it, or they try to keep it active by passively automating it.  After all, why should you pay for someone to manage your social [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Why You Should Understand Domains</title>
		<link>http://www.melissadafni.com/2010/02/why-you-should-understand-domains/</link>
		<comments>http://www.melissadafni.com/2010/02/why-you-should-understand-domains/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 19:18:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Domains]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[communicating with your IT]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[understanding domains]]></category>

		<guid isPermaLink="false">http://www.melissadafni.com/?p=141</guid>
		<description><![CDATA[Why in the world should I care about understanding domains?  I&#8217;m not an IT person, I&#8217;m a [fill in blank]. Understanding domains is important for more than your tech team for a number of reasons, not the least of which is so you don&#8217;t get taken advantage of. Communication Having even a basic understanding of [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Learning from your customers</title>
		<link>http://www.melissadafni.com/2009/10/learning-from-your-customers/</link>
		<comments>http://www.melissadafni.com/2009/10/learning-from-your-customers/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 22:37:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Examples]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Pieces I love]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.melissadafni.com/?p=70</guid>
		<description><![CDATA[Do you know how your customers use your product?  It seems like a simple answer to a dumb question, but sometimes, those are the ones that you have an iceberg of an answer for.  Companies are often surprised to learn how differently customers use their products from how or what they intended.  Sometimes of course, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is Social Media Right for Your Business?</title>
		<link>http://www.melissadafni.com/2009/09/is-social-media-right-for-your-business/</link>
		<comments>http://www.melissadafni.com/2009/09/is-social-media-right-for-your-business/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 19:26:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://www.melissadafni.com/?p=53</guid>
		<description><![CDATA[Right now, there’s a lot of talk about social media. How great it is and how much it’s changing everything from how we interact to how we do business. It’s true, social media is impacting everything from the way we communicate to the way we do business. But, this doesn’t mean it’s the right strategic [...]]]></description>
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		<slash:comments>0</slash:comments>
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