Browsing all posts in Rants.
5 Reasons Zappos is Killing Customer Service
Image by George Eastman House via Flickr It’s hard to not have a conversation about customer service and not mention Zappos, but I have to say, they’re wrecking customer service. 1. They make you expect a real person when you call instead of numerous levels of automation hell. 2. Not only do you expect a [...]
Why You Should Understand Domains
Why in the world should I care about understanding domains? I’m not an IT person, I’m a [fill in blank]. Understanding domains is important for more than your tech team for a number of reasons, not the least of which is so you don’t get taken advantage of. Communication Having even a basic understanding of [...]
7 Sins of Email Marketing
Email is part of our lives and part of most marketing plans because of how inexpensive it is. Yet, as important as email marketing is, people still just seem to overlook the obvious. Dive in to my 7 sins of email marketing aka enormous pet peeves. 1. Bad From or Subject Lines Think about how [...]
