Browsing all posts in Rants.

Why You Should Understand Domains

Why in the world should I care about understanding domains?  I’m not an IT person, I’m a [fill in blank].

Understanding domains is important for more than your tech team for a number of reasons, not the least of which is so you don’t get taken advantage of.
Communication
Having even a basic understanding [...]

7 Sins of Email Marketing

Email is part of our lives and part of most marketing plans because of how inexpensive it is. Yet, as important as email marketing is, people still just seem to overlook the obvious.  Dive in to my 7 sins of email marketing aka enormous pet peeves.
1. Bad From or Subject Lines
Think about how your email [...]