Browsing all posts in Rants.

Don’t Make Me Like You

Facebook is a large part of many marketing campaigns which truly is no surprise. People who are on Facebook are engaged and like to interact with friends, family and even brands. However, while as a marketer I understand the marketing tactics involved such as using the Like as a gatekeeper, as a user I truly [...]

Seasonality is an Excuse

I hear a lot of people say their product is seasonal and I see a lot of companies treat their products as such. But in many cases, is your product really seasonal? Or are you simply using that as an excuse? I won’t deny it, some products are definitely seasonal. Most people don’t shop for [...]

5 Ways to Kill a Sales Lead with CRM Software

I know many of my posts lately have been focused on the automotive industry, but personally I feel you can learn a lot from other industries that can be applied to your own.  As my last actual car buying experience (not including curiosity excursions onto car lots and test drives) was 11 years ago I [...]

5 Reasons Zappos is Killing Customer Service

Image by George Eastman House via Flickr It’s hard to not have a conversation about customer service and not mention Zappos, but I have to say, they’re wrecking customer service. 1. They make you expect a real person when you call instead of numerous levels of automation hell. 2. Not only do you expect a [...]

Why You Should Understand Domains

Why in the world should I care about understanding domains?  I’m not an IT person, I’m a [fill in blank]. Understanding domains is important for more than your tech team for a number of reasons, not the least of which is so you don’t get taken advantage of. Communication Having even a basic understanding of [...]

7 Sins of Email Marketing

Email is part of our lives and part of most marketing plans because of how inexpensive it is. Yet, as important as email marketing is, people still just seem to overlook the obvious.  Dive in to my 7 sins of email marketing aka enormous pet peeves. 1. Bad From or Subject Lines Think about how [...]