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	<title>Marketing Mayhem &#187; Rants</title>
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		<title>5 Reasons Zappos is Killing Customer Service</title>
		<link>http://www.melissadafni.com/2010/04/5-reasons-zappos-is-killing-customer-service/</link>
		<comments>http://www.melissadafni.com/2010/04/5-reasons-zappos-is-killing-customer-service/#comments</comments>
		<pubDate>Sat, 03 Apr 2010 22:40:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[Customer Management]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Customer Support]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://www.melissadafni.com/?p=168</guid>
		<description><![CDATA[Image by George Eastman House via Flickr It&#8217;s hard to not have a conversation about customer service and not mention Zappos, but I have to say, they&#8217;re wrecking customer service. 1. They make you expect a real person when you call instead of numerous levels of automation hell. 2. Not only do you expect a [...]]]></description>
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		<title>Why You Should Understand Domains</title>
		<link>http://www.melissadafni.com/2010/02/why-you-should-understand-domains/</link>
		<comments>http://www.melissadafni.com/2010/02/why-you-should-understand-domains/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 19:18:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Domains]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[communicating with your IT]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[understanding domains]]></category>

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		<description><![CDATA[Why in the world should I care about understanding domains?  I&#8217;m not an IT person, I&#8217;m a [fill in blank]. Understanding domains is important for more than your tech team for a number of reasons, not the least of which is so you don&#8217;t get taken advantage of. Communication Having even a basic understanding of [...]]]></description>
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		<title>7 Sins of Email Marketing</title>
		<link>http://www.melissadafni.com/2009/12/7-sins-of-email-marketing/</link>
		<comments>http://www.melissadafni.com/2009/12/7-sins-of-email-marketing/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 00:55:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[getting blacklisted]]></category>
		<category><![CDATA[improving your emails]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing tips]]></category>

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		<description><![CDATA[Email is part of our lives and part of most marketing plans because of how inexpensive it is. Yet, as important as email marketing is, people still just seem to overlook the obvious.  Dive in to my 7 sins of email marketing aka enormous pet peeves. 1. Bad From or Subject Lines Think about how [...]]]></description>
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