Browsing all posts in Marketing tips.
Customer Complaint Isn’t a Swear Word
Image via Wikipedia Have you ever given much thought to customer feedback? It certainly incites a wide variety of feelings in most people, both good and bad. Customer service is certainly a frequent topic of discussion. But do you really listen to your customers? Or does customer feedback simply go into the circular file, written [...]
Anti-Networking
Image by ExecGifts via Flickr Recently I went to a tweetup and caught up with some friends as well as met a lot of new people. As is often the case at tweetups, you have two distinct groups. I think of one as the friendlies, and the other as the card exchangers. Both are about [...]
What Opportunities are You Overlooking?
Twitter is often cited as a great new marketing tool that truly brings one-to-one marketing to the forefront. But truly, what good is this tool if you don’t really use it? A few months ago I was looking into getting a new cellular phone, and as there were so many fantastic new options, I really [...]
5 Reasons Zappos is Killing Customer Service
Image by George Eastman House via Flickr It’s hard to not have a conversation about customer service and not mention Zappos, but I have to say, they’re wrecking customer service. 1. They make you expect a real person when you call instead of numerous levels of automation hell. 2. Not only do you expect a [...]
Think You Can Automate Your Marketing?
With the growth of social media, many companies want to get involved, but don’t really want to divert resources to these untested areas. Often, companies set them up and forget about it, or they try to keep it active by passively automating it. After all, why should you pay for someone to manage your social [...]
Why You Should Understand Domains
Why in the world should I care about understanding domains? I’m not an IT person, I’m a [fill in blank]. Understanding domains is important for more than your tech team for a number of reasons, not the least of which is so you don’t get taken advantage of. Communication Having even a basic understanding of [...]
7 Sins of Email Marketing
Email is part of our lives and part of most marketing plans because of how inexpensive it is. Yet, as important as email marketing is, people still just seem to overlook the obvious. Dive in to my 7 sins of email marketing aka enormous pet peeves. 1. Bad From or Subject Lines Think about how [...]
Is Social Media Right for Your Business?
Right now, there’s a lot of talk about social media. How great it is and how much it’s changing everything from how we interact to how we do business. It’s true, social media is impacting everything from the way we communicate to the way we do business. But, this doesn’t mean it’s the right strategic [...]
