Browsing all posts in Marketing tips.

Think You Can Automate Your Marketing?

With the growth of social media, many companies want to get involved, but don’t really want to divert resources to these untested areas.  Often, companies set them up and forget about it, or they try to keep it active by passively automating it.  After all, why should you pay for someone to manage your social [...]

Why You Should Understand Domains

Why in the world should I care about understanding domains?  I’m not an IT person, I’m a [fill in blank].

Understanding domains is important for more than your tech team for a number of reasons, not the least of which is so you don’t get taken advantage of.
Communication
Having even a basic understanding [...]

7 Sins of Email Marketing

Email is part of our lives and part of most marketing plans because of how inexpensive it is. Yet, as important as email marketing is, people still just seem to overlook the obvious.  Dive in to my 7 sins of email marketing aka enormous pet peeves.
1. Bad From or Subject Lines
Think about how your email [...]

Is Social Media Right for Your Business?

Right now, there’s a lot of talk about social media. How great it is and how much it’s changing everything from how we interact to how we do business. It’s true, social media is impacting everything from the way we communicate to the way we do business. But, this doesn’t mean it’s the [...]