The Resume for Melissa Dafni, BA, CDM, MBA, MS
Education
University of Colorado at Denver
May 2008 | MBA
May 2009 | MS Marketing
Colorado State University
June 2004 | Certificate of Direct Marketing
Metropolitan State College of Denver
May 2000 | BA Dual Major: Speech emphasis Broadcasting and Journalism emphasis Public Relations
2004-2006 | Modern Languages: Spanish – Degree was put on hold to better focus on Grad School
Experience
Media Breakaway | March/2006 to present
Domain Manager | April/2007 to present
- Manage all aspects of a 10,000 domain portfolio including renewal management, monetization and optimization
- Account relationship management
- Negotiate domain deals (buying and selling)
- Development and management of reporting system for domain strategy evaluation
- Research new markets and business ventures
- Market analysis research
- Responsible for over a million dollars worth of domain sales in 2010
- Able to analyze large amounts of data to make strategic decisions
- Presenter on domain monetization at the inaugural Denver Affiliate conference
List Manager | March/2006 to April/2007
- Managed all aspects of 30 email lists ranging in size from 100,000 names to 30 million
- Responsible for CAN-Spam compliance, email campaign strategy, testing and analysis
Mountain Academy of Martial Arts | 2005 to date
Instructor | 2005 to date
- Coordinate and teach women’s self defense classes
- Organize and implement quarterly testing and bi-annual tournaments
- Teach classes containing a variety of students of different ranks, age and abilities
Web Master | 2009 to date
- Created the Mountain Academy website (mountainacademymartialarts.com)
- Responsible for site maintenance, SEO and SEM
- The site now receives 30% of its traffic from Google
- Responsible for site maintenance, SEO and SEM
- Created the Mountain Academy Twitter and Facebook pages
Marketing Mayhem | August 2008 to date
- Built and currently manage 12 websites and corporate Blog
- Broker domain sales
- Provide strategic marketing consulting for website development, direct mail and social media
Pro Sports Colorado | December 2009 to date, Mammoth beat writer
- Analyze and summarize Colorado’s professional National Lacrosse League team
- Interview players, write opinion pieces to attract traffic
- Articles have been highlighted on In Denver Times, Inside Lacrosse, The NLL Blog, NLL Insider and ESPN Lacrosse
Fans Help | December 2010 to date
- Utilized social media to meet donation goals for Mount Saint Vincent’s Children’s Home
- Raised enough funds to purchase 210 Colorado Mammoth tickets plus concession gift cards, a value over $1,000
- Raised enough funds to purchase 210 Denver outlaws games plus concessions, a value over $1,350
- Utilized social media to increase awareness and raise funds for the 2011 Ireland World Indoor Lacrosse team
CLE International | May/2001 to March/2006 | Marketing Assistant, Marketing Coordinator
- Created, implemented and analyzed marketing plans for approximately 50-60 annual professional education conferences per year
- Obtained direct mail lists, inserts, ads and other media to increase attendance and recognition
- Doubled attendance for several conferences
- Successfully cut overall print quantities by as much as half while retaining the same or better returns
- Obtained a 5:1 ROI on several conferences
- Consistently worked on up to eight months of conferences simultaneously
- Marketing specific efforts resulted in over $250,000 in extra revenue for years 2003-2005, not including factors such as increased attendance at conferences
Skills Overview
- Extensive domain knowledge. Extensive experience with social media, direct mail, direct marketing, internet marketing, e-mail marketing, podcasting, vidcasting, blogging, B2B, SEO, SEM, market strategy development, marketing research, negotiation. Experience with data mining and database management. Proficient in use of Microsoft Office. Functional fluency in Spanish.
Education
University of Colorado at Denver | May 2008 MBA | May 2009 MS Marketing
Colorado State University | June 2004 |Certificate of Direct Marketing
Metropolitan State College of Denver | 2004-2006 | Modern Languages: Spanish| May 2000 | BA Dual Major: Speech emphasis Broadcasting and Journalism emphasis Public Relations
Experience
Media Breakaway | March/2006 to present
Domain Manager | April/2007 to present
· Sold over a million dollars worth of domains in 2010
· Managed all aspects of a portfolio with over 10,000 domains including renewal management, monetization and optimization
· Negotiate domain deals, both buying and selling
· Pull data from 15 companies into an easy to read detailed monthly report
· Constantly analyze large amounts of data to make decisions about domain strategy and testing
· Responsible for account relationship management at 15 parking companies
· Research new markets to determine possible new business ventures
· Analyze the benefits of building out certain domains into full websites
· Worked as part of a team to develop an in-house tool to allow for multiple variable testing on parked domains
· Conducted market analysis for the potential of taking our in-house product to market
· Presented on domains at the Denver Affiliate conference
List Manager | March/2006 to April/2007
· Managed all aspects of 30 email lists ranging in size from 100,000 names to 30 million
· Responsible for CAN-Spam compliance, email campaign strategy, testing and analysis
Mountain Academy of Martial Arts | 2005 to date
Instructor | 2005 to date
· Manage instruction for classes containing a variety of students of different ranks, age and abilities
· Delegate minor teaching tasks based upon rank and skill
· Help organize and implement quarterly testing and bi-annual tournaments
· Coordinate and teach women’s self defense classes
Web Master | 2009 to date
· Built the current Mountain Academy website (mountainacademymartialarts.com)
· Manage all aspects of website maintenance
· Have successfully turned the website from being a side note into a resource for students
· Using keyword management, SEO and SEM the site gets 30% of its traffic from Google
· Created and the Mountain Academy Twitter and Facebook pages
Max Fund | January 2010 to date, Marketing Committee Volunteer
· Develop strategies for increasing awareness of Max Fund, its purpose and its events
· Work as part of a team to support The Max Fund Animal Shelter’s fund raising efforts
· Help organize fund raisers such as Lucky Mutt Strut and Putting on the Max
Marketing Mayhem | August 2008 to date
· Built and manage 12 websites
· Broker domain sales
· Marketing consulting and implementation including strategy, direct mail and social media
· Blog
Pro Sports Colorado | December 2009 to date, Mammoth beat writer
· Analyze and summarize Colorado’s professional National Lacrosse League team
· Interview players
· Write opinion pieces to attract traffic
· My articles have been highlighted on In Denver Times, The NLL Blog, NLL Insider and ESPN Lacrosse
Fans Help | December 2010 to date
· Utilized social media to successfully get others to match my Colorado Mammoth ticket donation for Mount Saint Vincent’s Home
§ Raised a total of 210 tickets plus concession gift cards, a value of over $1,000
· Have gotten the Denver Outlaws on board to do something similar this summer
· In the process of launching and developing a viable 501c3 organization
CLE International | May/2001 to March/2006 | Marketing Assistant, Marketing Coordinator
· Created, implemented and analyzed marketing plans for approximately 50-60 annual professional education conferences per year on various topics
· Obtained direct mail lists, inserts, ads and other media to increase attendance and recognition
· Successfully cut overall print quantities by as much as half while retaining the same or better returns
· Doubled conference attendance on several conferences and got 5:1 or better ROI on several others
· Consistently worked on up to eight months of conferences simultaneously
· Marketing specific efforts resulted in over $250,000 in extra revenue for years 2003-2005, not including factors such as increased attendance at conferences
University of Colorado at Denver | May 2008 MBA | May 2009 MS Marketing
Colorado State University | June 2004 |Certificate of Direct Marketing
Metropolitan State College of Denver | 2004-2006 | Modern Languages: Spanish| May 2000 | BA Dual Major: Speech emphasis Broadcasting and Journalism emphasis Public Relations
Experience
Media Breakaway | March/2006 to present
Domain Manager | April/2007 to present
· Sold over a million dollars worth of domains in 2010
· Managed all aspects of a portfolio with over 10,000 domains including renewal management, monetization and optimization
· Negotiate domain deals, both buying and selling
· Pull data from 15 companies into an easy to read detailed monthly report
· Constantly analyze large amounts of data to make decisions about domain strategy and testing
· Responsible for account relationship management at 15 parking companies
· Research new markets to determine possible new business ventures
· Analyze the benefits of building out certain domains into full websites
· Worked as part of a team to develop an in-house tool to allow for multiple variable testing on parked domains
· Conducted market analysis for the potential of taking our in-house product to market
· Presented on domains at the Denver Affiliate conference
List Manager | March/2006 to April/2007
· Managed all aspects of 30 email lists ranging in size from 100,000 names to 30 million
· Responsible for CAN-Spam compliance, email campaign strategy, testing and analysis
Mountain Academy of Martial Arts | 2005 to date
Instructor | 2005 to date
· Manage instruction for classes containing a variety of students of different ranks, age and abilities
· Delegate minor teaching tasks based upon rank and skill
· Help organize and implement quarterly testing and bi-annual tournaments
· Coordinate and teach women’s self defense classes
Web Master | 2009 to date
· Built the current Mountain Academy website (mountainacademymartialarts.com)
· Manage all aspects of website maintenance
· Have successfully turned the website from being a side note into a resource for students
· Using keyword management, SEO and SEM the site gets 30% of its traffic from Google
· Created and the Mountain Academy Twitter and Facebook pages
Max Fund | January 2010 to date, Marketing Committee Volunteer
· Develop strategies for increasing awareness of Max Fund, its purpose and its events
· Work as part of a team to support The Max Fund Animal Shelter’s fund raising efforts
· Help organize fund raisers such as Lucky Mutt Strut and Putting on the Max
Marketing Mayhem | August 2008 to date
· Built and manage 12 websites
· Broker domain sales
· Marketing consulting and implementation including strategy, direct mail and social media
· Blog
Pro Sports Colorado | December 2009 to date, Mammoth beat writer
· Analyze and summarize Colorado’s professional National Lacrosse League team
· Interview players
· Write opinion pieces to attract traffic
· My articles have been highlighted on In Denver Times, The NLL Blog, NLL Insider and ESPN Lacrosse
Fans Help | December 2010 to date
· Utilized social media to successfully get others to match my Colorado Mammoth ticket donation for Mount Saint Vincent’s Home
§ Raised a total of 210 tickets plus concession gift cards, a value of over $1,000
· Have gotten the Denver Outlaws on board to do something similar this summer
· In the process of launching and developing a viable 501c3 organization
CLE International | May/2001 to March/2006 | Marketing Assistant, Marketing Coordinator
· Created, implemented and analyzed marketing plans for approximately 50-60 annual professional education conferences per year on various topics
· Obtained direct mail lists, inserts, ads and other media to increase attendance and recognition
· Successfully cut overall print quantities by as much as half while retaining the same or better returns
· Doubled conference attendance on several conferences and got 5:1 or better ROI on several others
· Consistently worked on up to eight months of conferences simultaneously
· Marketing specific efforts resulted in over $250,000 in extra revenue for years 2003-2005, not including factors such as increased attendance at conferences