Browsing all posts in "Branding".

Seasonality is an Excuse

I hear a lot of people say their product is seasonal and I see a lot of companies treat their products as such. But in many cases, is your product really seasonal? Or are you simply using that as an excuse? I won’t deny it, some products are definitely seasonal. Most people don’t shop for [...]

Think You Can Automate Your Marketing?

With the growth of social media, many companies want to get involved, but don’t really want to divert resources to these untested areas.  Often, companies set them up and forget about it, or they try to keep it active by passively automating it.  After all, why should you pay for someone to manage your social [...]

What’s in a name?

What’s in a name?  That which we call a rose by any other name would smell as sweet. ~William Shakespeare, Romeo and Juliet Words have meaning and names have power.  ~Author Unknown It’s old news by this point, but if you haven’t heard, Radio Shack is changing their name to The Shack. My first thought [...]