Browsing all posts in "marketing strategy".
Seasonality is an Excuse
I hear a lot of people say their product is seasonal and I see a lot of companies treat their products as such. But in many cases, is your product really seasonal? Or are you simply using that as an excuse? I won’t deny it, some products are definitely seasonal. Most people don’t shop for [...]
Why You Should Understand Domains
Why in the world should I care about understanding domains? I’m not an IT person, I’m a [fill in blank]. Understanding domains is important for more than your tech team for a number of reasons, not the least of which is so you don’t get taken advantage of. Communication Having even a basic understanding of [...]
