Browsing all posts in "marketing tips".

Seasonality is an Excuse

I hear a lot of people say their product is seasonal and I see a lot of companies treat their products as such. But in many cases, is your product really seasonal? Or are you simply using that as an excuse? I won’t deny it, some products are definitely seasonal. Most people don’t shop for [...]

Why You Should Understand Domains

Why in the world should I care about understanding domains?  I’m not an IT person, I’m a [fill in blank]. Understanding domains is important for more than your tech team for a number of reasons, not the least of which is so you don’t get taken advantage of. Communication Having even a basic understanding of [...]

7 Sins of Email Marketing

Email is part of our lives and part of most marketing plans because of how inexpensive it is. Yet, as important as email marketing is, people still just seem to overlook the obvious.  Dive in to my 7 sins of email marketing aka enormous pet peeves. 1. Bad From or Subject Lines Think about how [...]