Browsing all posts in "Social Media".

Don’t Make Me Like You

Facebook is a large part of many marketing campaigns which truly is no surprise. People who are on Facebook are engaged and like to interact with friends, family and even brands. However, while as a marketer I understand the marketing tactics involved such as using the Like as a gatekeeper, as a user I truly [...]

Is Social Media Hurting Your Marketing Efforts?

Just like a shiny new toy, social media marketing is the hot new thing. But as I wrote about in Is Social Media Right for Your Business?,  it isn’t for everyone and can actually do more harm than good. Last month I received this email: The email is nice and clean and with a direct call [...]

What Opportunities are You Overlooking?

Twitter is often cited as a great new marketing tool that truly brings one-to-one marketing to the forefront. But truly, what good is this tool if you don’t really use it? A few months ago I was looking into getting a new cellular phone, and as there were so many fantastic new options, I really [...]

Think You Can Automate Your Marketing?

With the growth of social media, many companies want to get involved, but don’t really want to divert resources to these untested areas.  Often, companies set them up and forget about it, or they try to keep it active by passively automating it.  After all, why should you pay for someone to manage your social [...]